Reason 2: “My business name is all over my site!”
You have your business name littered all over your web site and by doing so it floats to the top of Google search results when your business name is searched. However, more people are searching categorically without any knowledge of your business name, and because of this you are not showing up where it counts, and losing potential clients.
Imagine you own a roofing company who offers the installation of attic ventilation. A user, looking for a local business, searches for “attic ventilation <city name>”, unless your company name is “Attic Ventilation”, without proper SEO, you will not show up in the search results where it counts.
Knowing the keywords your users (and competition!) are searching for, and tweaking the applicable pages on your web site could mean the difference between showing above or around your competitors, or not at all.
James Little at Flippin Media, offers these expertise when putting together a small business web site, focusing on web development & web site performance enhancing. And with the current Limited Time New Client Offer going on right now, it’s cheap and affordable!
Learn more about Flippin Media’s Performance Enhancement service.
Related Reference: Major Retailers Fail at SEO
